Then, we’ll cover actionable alternatives for monetizing your site. Today, we’ll dive into the relationship between ad blocking, advertisers, Google, and your website. Long answer: on a lot of different factors.Īd blocking and advertising are a nuanced coexistence, and there’s no cut-and-dry answer. What you really want to know is this: Are ad third-party ad blockers, including Chrome’s built-in ad blocker causing your income to take a hit? Or has it already? Short answer: it depends. Or does it? 🤔įor business owners who rely on advertising to monetize their websites, however, that’s not an immediate concern.
When you consider that Chrome has come prepackaged with ad-blocking capabilities since February of 2018, along with the multitude of other ad blocking extensions available to install, the picture for online advertising looks bleak. At least 40% of internet users in the US have an active ad blocker installed, according to some reports.
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