Unlike some other company names, there really isn’t any “meaning” behind it. It was completely made up and chosen because it sounded cool and no one else was using it. In the end, the Spotify name is like many startup names. Additionally, Martin Lorentzon has had 5 past jobs including Chairman at Spotify. A few minutes later they registered the domain names. Martin Lorentzon has 2 current jobs as Founder and Director at Spotify and Co-Founder at Tradedoubler. As they called names around the room, Martin said a name that Daniel had misinterpreted as “Spotify.”ĭaniel did a google search for the name and found no other hits meaning they fully own it and cannot compete with anyone else. In fact, according to Daniel, he and Martin Lorentzon thought about names together.
In his interview with The TelegraphDaniel Ek himself explained that they were “a bit embarrassed to admit” how they came up with the name, so they said it was a conjunction of “spot” and “identify”. Premium: Is it worth upgrading? What about that name?įor a while, the origin story of the Spotify name was a lie. Some big-name artists, including Taylor Swift, have kept their music off the platform - though she eventually joined. It has been repeatedly criticized for the way it pays artists. 1 Daniel Ek was born in Stockholm, Sweden, and lives there to this da圜redit: Reuters Who is Daniel Ek Daniel Ek is the CEO of Spotify, jointly creating the music app with Martin Lorentzon. As of July 2022, that number is up to 182 million. Swedish billionaire and current CEO Daniel Ek and his business partner Martin Lorentzon are in charge of the mega-hit app. As of 2015, Spotify had 18 million paying subscribers. After a few years of growing success in Europe, Spotify secured important record deals to launch in the US in 2011.
0 kommentar(er)
